ABOUT
NOBLE ALLIANCE
Noble Alliance is an independent and innovative Swiss non-profit organization based in Geneva dedicated to catalyzing collaboration among individuals and organizations committed to defending and enhancing the human-animal bond.
MISSION & HISTORY
Every remarkable journey begins with inspiration—a spark of light to guide the way. For Noble Alliance, that spark is Frehel—a 14-year-old golden retriever born in Paris, whose life stands as an example of the power of the human-animal bond. Frehel has changed lives. He has transformed the world of his pet parents and, through his presence, touched countless others. For over a decade, as a certified visiting dog, he has brought solace to patients—including those in their final days. His journey has revealed a stark reality: while pets shape and enrich our lives, the resources meant to support this bond lag behind. That realization led to the creation of Noble Alliance. Founded in Geneva—a global city known for bringing people, ideas, and now pets together— Noble Alliance was built as a collaborative hub to empower change through partnerships. Its aim is to create a new pet-centric ecosystem that supports and strengthens the human-animal bond across eight pathways of progress—research-driven initiatives designed to dismantle barriers, unlock opportunities, and shape a future where the bond between pets and people is fully recognized, protected, and empowered. The alliance has begun. Will you stand with us?
 Why are we here?Because pets do so much for us. They are the heart of our families, the glue in our communities, and the unspoken heroes in times of crisis. We’ve seen how they shape our lives, and now is the time to embrace the human-animal bond as a cornerstone in creating a better world. Pets are humanity's greatest allies, and it’s our duty to recognize their importance and integrate them into every aspect of our lives. |  What are we focused on?One Health – Strengthening the pet-human health connection. One Welfare – Integrating pets into social services. Urban Policy – Shaping pet-friendly cities. Mobility – Ensuring seamless, safe travel for pets. Harnessing the Power of Data – Driving innovation with pet-centric insights. One Resilience – Protecting pets and families in times of crisis. The Future of Pet-Centric Services – Expanding services beyond traditional pet care. Habitats – Designing spaces that foster the human-animal bond. |  How are we making it happen?Collaboration is at the heart of Noble Alliance. We bring together individuals, families, innovators, organizations, and experts who are committed to creating real, lasting change for pets. Our strength comes from partnerships—alliances across sectors, from urban planning to data science, from policymakers to pet lovers just like you. We know that when we come together, we can unlock opportunities that were previously out of reach. |
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 Where are we based?Our home is Geneva, Switzerland—a global city known for bringing people, ideas and now pets together. From here, we reach out to communities and partners around the world, because the love for our pets—and the need to support them—has no borders. The time for action is today. The challenges we’re facing can’t wait, and neither can the solutions. Noble Alliance is leading the charge right now, bringing urgency and dedication to everything we do. |